Play Video
director Ben Ong
Assistant Director Francine Tan
Creative Elizabeth Choo
Producer Priscilla Lim
clientCitibank Singapore
what we docreative concept
video production
Life and money by Citi is a content hub for people to discover personal finance tips for the things that matter. As it is people-centric, this launch video took a more conversational approach to bring out the lifestyles of people in different stages of their life – aspirers, builders and achievers. The conversation explored resonating areas like their dreams and aspirations as well as the challenges in life.
behind the scene
