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Life and Money by Citi Launch Video

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director Ben Ong

Assistant Director Francine Tan

Creative Elizabeth Choo​

Producer Priscilla Lim​

clientCitibank Singapore

what we docreative concept
video production

Life and money by Citi is a content hub for people to discover personal finance tips for the things that matter. As it is people-centric, this launch video took a more conversational approach to bring out the lifestyles of people in different stages of their life – aspirers, builders and achievers. The conversation explored resonating areas like their dreams and aspirations as well as the challenges in life.

behind the scene