We crafted a bold, engaging campaign for Moomoo that simplifies investing—increasing brand awareness and app downloads.
Increased Adoption
Sign-up rate during campaign period
Perception Shift
Lowered resistance towards digital tools
User Growth
Significant increase in new users from target demographic
Play Video
Challenge:
Addressing Hesitant Customers
Users hesitate to adopt new financial solutions due to ingrained trust in traditional systems, perceived security risks, and discomfort with digital interfaces. This creates resistance to change despite potential benefits.
In-app pop up (One in a Million)
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Social media post
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Solution:
Making fintech approachable
By humanising fintech with relatable storytelling, we made the platform feel more empowering for everyday investors.
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Creative Repositioning
Used colloquial “I also can” messaging to break down barriers and make technology approachable.
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Influencer Partnership
Engaged beloved father-son actor duo to humanise the brand through familiar faces.
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Multi-channel Approach
A hero TVC drove the narrative, while OOH and social assets extended its reach. All content balanced Moomoo’s friendly confidence with clear conversion goals.
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3
Creative Repositioning
Influencer Partnership
Multi-channel Approach
Used colloquial “I also can” messaging to break down barriers and make technology approachable.
Engaged beloved father-son actor duo to humanise the brand through familiar faces.
A hero TVC drove the narrative, while OOH and social assets extended its reach. All content balanced Moomoo’s friendly confidence with clear conversion goals.
