By tapping on the universal experience of overcoming challenges, we highlighted the importance of personal accident coverage and made an emotional connection with viewers across demographics.
Increased visibility
Impressions reached across all channels
Perception Shift
Connected relevance to personal accident insurance
User Growth
Significant increase in new users
Play Video
Challenge:
Consumers underestimate the risks of accidents
Many mistakenly believe accident insurance only covers extreme risks, overlooking its value for everyday protection.
Screenshot 2025-07-21 at 11.23.34 AM
Screenshot 2025-07-17 at 12.28.44 PM
Screenshot 2025-07-17 at 12.26.52 PM
Screenshot 2025-07-17 at 3.35.01 PM
Screenshot 2025-07-21 at 10.38.14 AM
Solution:
Show the Power of Preparedness
We reframed personal accident insurance as essential support for life’s unpredictable moments.
1
Storytelling Approach
The campaign’s emotional hook came from personifying resilience—telling the powerful story of an athlete overcoming a major setback.
2
Influencer Partnership
We collaborated with Olympic sprinter Shanti Pereira to embody resilience at its highest level. From the track and beyond, we expanded the definition of everyday resilience.
3
Scalable Sustenance
We partnered with fitness instructors to create actionable, shareable content that embodied the “Turning Your Setbacks into Comebacks” spirit, providing practical value to audiences.
1
2
3
Storytelling Approach
Influencer Partnership
Scalable Sustenance
The campaign’s emotional hook came from personifying resilience—telling the powerful story of an athlete overcoming a major setback.
We collaborated with Olympic sprinter Shanti Pereira to embody resilience at its highest level. From the track and beyond, we expanded the definition of everyday resilience.
We partnered with fitness instructors to create actionable, shareable content that embodied the “Turning Your Setbacks into Comebacks” spirit, providing practical value to audiences.
