Nobody actually watches a safety video. That’s the problem CEVA needed to solve: every visitor entering their warehouse is required to sit through one. We transformed the safety briefing into an in-flight announcement, complete with a witty air stewardess delivering compliance rules with cabin crew charm. Turning mandatory content into entertainment audiences actually wanted to watch. The response was immediate and enthusiastic across CEVA staff and visitors alike. The concept then scaled across CEVA’s global warehouses, proving that one strong idea can drive impact worldwide.