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Youthline | Launch Video – To Be Heard

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Director Lily Tan​

Creative lead Elizabeth Choo

Account Lin AnChi

Producer Von Tan​


what we docreative concept
video production

We don’t speak about mental health enough. This project with Youthline gives us the opportunity to do so. It’s not easy balancing the sensitivities of mental health and yet address the core of the matter like bullying, depression or even anxiety. We wanted to connect with ones who are vulnerable and go into their headspace; this means quiet and brooding with a rotating camera angle. The video was a hit especially with the younger folks – our target audience, hitting about a million views on TikTok.

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