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Income | PA Assurance Marathon Hijack

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director / producer Priscilla Lim

assistant producer Cherann Lim

editor Justin Choo

clientIncome Insurance

what we docreative concept
video production​

Have you met the world’s safest athlete? Meet Jia Hui, our host and fitness fanatic, and dubbed the world’s safest athlete – a term coined for her. To illustrate the message of “because a more active lifestyle needs more protection” we went on a social experiment rampage, hijacking marathons and fitness events. This spontaneous concept needs a “just do it” guerilla kind of production, making the filming challenging, however, our team managed to maneuver around the restrictions and brought out both the humour and messaging. We even met the SEA Games Gold Medalist, Shanti Pereira.