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creative elizabeth choo
account Tuesday Wang
animation COLORTV Studio
clientIncome Insurance
what we docreative concept
animation production
We had the honour to conceptualise and produce Income’s very first product animation video. With a short turnaround time of only 2 weeks, we banded together to come up with a character design and script that can not only call out the unique selling points of the product but also resonate with our target audience. With effective storytelling, music and animatics, we made the grave topic of death insurance more light-hearted and digestible.
