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Income | Complete Critical Protect Animation Video

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creative elizabeth choo

account Tuesday Wang

animation COLORTV Studio

clientIncome Insurance

what we docreative concept
animation production​

We had the honour to conceptualise and produce Income’s very first product animation video. With a short turnaround time of only 2 weeks, we banded together to come up with a character design and script that can not only call out the unique selling points of the product but also resonate with our target audience. With effective storytelling, music and animatics, we made the grave topic of death insurance more light-hearted and digestible.