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GIA | “I Wish I Had” – An Anti-Road Tout Campaign

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creative Elizabeth Choo

director Sabrina Poon

account Tuesday Wang

executive producer Wendy Cheng

agency producer Priscilla Lim

production partner Weave

clientGIA (General Insurance Association of Singapore)

what we docreative concept
video production​

We didn’t just wish for creating an action sequence – we brought it to life. In collaboration with General Insurance Association of Singapore (GIA), we transformed their PSA of “don’t fall prey to touts” into a captivating narrative film. From blocking off streets to stunt driving, every step of the process was a blast. It was definitely an engaging experience that drives home the message of vigilance against scams. And the best part? We had a banging good time working closely with our partners.

behind the scene