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Citibank | Relationship Manager Recruitment Campaign

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director lily tan

producer priscilla tan​

clientCitibank Singapore

what we docreative concept
video production

Through vlogging, we get up close and personal with the relationship managers of Citi! We put a relatable and fun spin to the age old recruitment videos you use to see… even we want to join Citi now. With the campaign messaging in mind, the idea of vlogging came about with the intention to speak directly to the target audience, but at the same time, retaining their audience through personal stories.

behind the scene