Client:

Income

By tapping on the universal experience of overcoming challenges, we highlighted the importance of personal accident coverage
and made an emotional connection with viewers across demographics.

Increased visibility

Impressions reached across
all channels

Perception Shift

Connected relevance to personal accident insurance

User Growth

Significant increase in new users

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Challenge:

Consumers underestimate the risks of accidents

Many mistakenly believe accident insurance only covers extreme risks, overlooking its value for everyday protection.

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Solution:

Show the Power of Preparedness

We reframed personal accident insurance as essential support for life’s unpredictable moments.

1 Storytelling Approach

The campaign’s emotional hook came from personifying resilience—telling the powerful story of an athlete overcoming
a major setback.

2 Influencer Partnership

We collaborated with Olympic sprinter Shanti Pereira to embody resilience at its highest level. From the track and beyond, we expanded the definition of
everyday resilience.

3 Scalable Sustenance

We partnered with fitness instructors to create actionable, shareable content that embodied the “Turning Your Setbacks into Comebacks” spirit, providing practical
value to audiences.

1

2

3 Storytelling Approach

Influencer Partnership

Scalable Sustenance

The campaign’s emotional hook came from personifying resilience—telling the powerful story of an athlete overcoming
a major setback.

We collaborated with Olympic sprinter Shanti Pereira to embody resilience at its highest level. From the track and beyond, we expanded the definition of
everyday resilience.

We partnered with fitness instructors to create actionable, shareable content that embodied the “Turning Your Setbacks into Comebacks” spirit, providing practical
value to audiences.

Key Visual

Additional Influencer Partnerships

Video

socials

Socials

Give your next campaign that extra lift

Request a callback

Explore more

Sushiro Singapore

Always on social media content

Touch: We Do That Too

Brand storytelling refreshed

Income: Will. Power.
Made Yours.

Audience engagement through KOL

Sushiro Singapore

Always on social media content

Touch: We Do That Too

Brand storytelling refreshed

Income: Will. Power.
Made Yours.

Audience engagement through KOL

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Client:

Income

Increased visibility

Perception Shift

User Growth

Challenge:

Consumers underestimate the risks of accidents

Solution:

Show the Power of Preparedness

1

Storytelling Approach

2

Influencer Partnership

3

Scalable Sustenance

1

2

3

Storytelling Approach

Influencer Partnership

Scalable Sustenance

Give your next campaign that extra lift

Explore more

Sushiro Singapore

Touch: We Do That Too

Income: Will. Power. Made Yours.

Sushiro Singapore

Touch: We Do That Too

Income: Will. Power. Made Yours.

social media

whatsapp

phone

email

address

27a hamilton road singapore 209196

© 2025 the gap people

social media

whatsapp

phone

email

address

27a hamilton road singapore 209196

© 2025 the gap people

Income: Will. Power.
Made Yours.

Income: Will. Power.
Made Yours.